ERGOSUM — 360 Communication Agency Website | Photo, Design, Audiovisual & Motion Design

In 2023, following a post on our X account, we were contacted by ERGOSUM’s founder for their website. ERGOSUM is a digital agency offering 360 communication services: photography, graphic design, audiovisual, 3D and motion design.

Context:

ERGOSUM works with major Cameroonian companies and already has strong visibility through billboard advertising nationwide. They wanted to win new clients in Cameroon and the sub-region, showcase all company services, have staff manage site content independently, and set up custom email addresses.

The website creation process:

We organized two meetings with both teams to understand the client’s needs and environment. We researched direct competitors, their content and keyword positioning, and identified keywords to improve visibility on search engines.

We selected an ideal CMS for the client to manage their own content and editors/administrators. For graphic elements, we trusted ERGOSUM — design is their business — and provided web standard specifications.

Solution — A Responsive Design Platform:

Shared hosting with custom domain and @ergosum.com email addresses — complete professional online identity from day one.

Robust CMS with multi-user management: Editor and Administrator permission levels for content creation and site management.

SEO as a strategic priority: keyword research, optimized page structure, semantic titles and meta descriptions tailored to ERGOSUM’s Cameroonian and sub-regional market.